Custom book merch for the girl who wants to wear her obsessions — without adding to the pile of fast fashion waste. Every piece is thrifted, embroidered with love, and given a second life.
First access + launch discount for early signups. No spam. Ever.
Every piece has a past life. We give it a better second chapter — because good clothing deserves more than one story.
We hand-pick quality secondhand shirts and sweatshirts — checking weight, color, and condition. Clothing that would otherwise end up in a landfill gets a second chance instead.
Every phrase is original — written for the reader with strong feelings about fictional men and an ever-growing TBR. Tested in actual book club group chats before they go on the shirt.
Our neighbor handles all embroidery — local, fast, and beautifully done. No overseas factories, no bulk orders of new blanks. Just one piece at a time, made with intention.
Because every thrifted piece is different, no two are exactly alike. That's not a flaw — that's the point. You get something truly yours, and one less shirt ends up in a landfill.
This isn't just merch. It's a flag you fly. For every brown girl who grew up not seeing herself on the cover — but read every page anyway.
No shame. Only vibes. We celebrate the romantasy shelf loud and proud.
We use thrifted clothing instead of new blanks — because the most sustainable shirt is one that already exists.
Representation on the shirt, not just the shelf. Built by us, for all of us.
Custom book merch without the waste. No bulk orders of new blanks — just rescued clothing, embroidered with love.
For the group chat that's technically a book club but mostly a support group.
We're embroidering, designing, and getting ready to launch. Drop your email and you'll be first to shop — plus a discount on your first order.